What do you Mean ‘Why?’

Last night in Glendale, Justin Bieber took to the stage. A few wonderful ladies I know were going to the show. I wouldn’t have remembered because, instead of seeing Biebs, I was at pool league watching Matt and the guys (sadly) lose last night.

But I was reminded of Justin’s stop in the Valley last night when I woke up to this picture in my newsfeed today**:

My first reaction?

“Yeya! Go Biebs!”

Then I started reading the comments and all I could do was sigh. Well, not all I could do. Because here I am, ranting away about Justin Bieber. You’re welcome.

WAIT! Before you click away because of the subject matter will it also help you to know I’m going to DJ my own blog and mashup all that Justin talk with stuff about hockey too?

Oh, no, that doesn’t help? Sorry, not sorry.

In a no-shock surprise, I’m a huge fan of pop music. I mean, I love to dance. Plus, sometimes it’s perfectly fine to loosen up with something light and fluffy – tons of sugar without one bit of nutritional value. After all, they don’t sell cotton candy at the fair for nothing.

Also, another shock-free admission, I pretty much love anyone who can make themselves into exactly what they want to be, no apologies, no holding back. A person with the talent, drive and determination to stick it out in their chosen field until they are doing what they love and supporting themselves while doing it.

That shit is rare, trust me. Most of the time we get one or the other. Either a paycheck from a job we don’t feel fulfilled doing, or a job we love minus the means.

Bieber is pop and proud. And, from all I’ve heard, living on what he makes as an artist.

I fully respect that. As a gal who has been on both sides of the job / money situation I’ll admit that doing what I love is the more important of the two. But nobody can live without at least some money. So, some money for all the hard work is always nice.

But Bieber and the brand he sells are worth probably somewhere into the billions. More? I can’t fathom that kind of paycheck. In any of my wildest ‘book writing for a living wage’ fantasies, I can’t for a second imagine that kind of cash flow.

Then to see a kid start down the path of that at only age 10, or thereabouts, makes me shake my head.

Say what you will but the kid is a fucking genius at marketing. Or, at least, the people around him are.

They’ve been selling this kid (who by the way is talented which certainly helps, you try singing on key while dancing high-impact aerobics-style moves on cue for two full hours almost every night of your life and let me know how long it takes before you pass out and die) for over ten years now.

And it doesn’t look like the kid will be slowing down anytime soon now that he’s got his young and dumb phase behind him.

So to see Bieber rocking a Max Domi Arizona Coyotes jersey at his show in their arena last night kind of made me proud to be a fan of both. But, then like I said, I foolishly went and read the comments. All these people asking why that happened, why Biebs was wearing a sweater of our team.

Okay, I’m just going to point out some facts.

• Ice hockey, as birthed on March 3, 1875, was invented in Canada.
• The Arizona Coyotes are a professional ice hockey team.
• Justin Bieber, as birthed on March 1, 1994, was invented in Ontario, Canada.
• I feel like I don’t even have to say it, but here it is, Justin Bieber is a hockey fan.

Oh, not only that, but the kid plays hockey. Again, not sure I have to say it but, he’s Canadian. Of course he plays hockey. The kid was probably on skates before he could crawl. Don’t believe me? The ECHL Condors actually offered him a contract to play for them just a couple years ago.

Yeah. Because it’s like that sometimes.

So, all the commenters complaining to the Arizona Coyotes organization that they made a mistake letting Bieber put on that jersey, or that Max Domi is going to get a good ribbing from the guys in the room before tonight’s game, are idiots.

Because here are a few more facts:

• Our little hockey team out here in the desert isn’t exactly filling up the arena every night.
• The Arizona Coyotes need all the publicity and fan support they can get.
• An entire arena full of people (17K strong) just saw their musical idol sporting a ‘Yotes sweater.
• I can assure you that most of those people didn’t know about hockey before seeing him rocking the howling ‘Yote last night.
• Osmosis.

If Bieber wants to meet the team, rock a ‘Yotes sweater and encourage a whole crop of people to maybe buy Coyotes gear (advertising), go to a game (sales), or even write a blog post about how awesome it is to see a Canadian born pop star don a star player’s sweater during his concert last night (marketing), then I’m all for the mashup.

There’s no such thing as bad press, sometimes it takes some controversial growing pains in order to come out the other side more mature, wiser, and ready to get things back on track.

After all, if there’s one thing Justin and sports can teach us it’s this: Never say never.

**Image courtesy of the Arizona Coyotes Facebook page

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In addition to this drivel I also write books, both fiction and non-fiction.
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